Fashion Intelligence™ for Every Phase of Design
Stop guessing what shoppers will fall in love with.
Start measuring it.
EmotionTrac's Fashion Intelligence™ platform tracks real, second-by-second emotional response, desirability, aspiration, trust, intent to buy, from first sketch and mood board to runway, lookbook, e-commerce, and retail shelf.
Trusted by design & innovation teams across apparel, footwear, luxury, athletic wear & accessories
The Problem
Surveys and focus groups can't keep up with fashion cycles.
Self-Reported Bias
Shoppers say what they think they should like, not what they actually feel. Fast fashion can't wait for slow, biased research.
Too Late to Pivot
By the time traditional research surfaces an issue, the line is already in production or on the floor.
One-Size Feedback
Generic surveys can't capture nuanced reactions to color, silhouette, texture, fit, and styling, garment by garment, look by look.
The Science
Real emotion. Measured in real time.
Fashion Intelligence™ can use facial coding, biometric, and behavioral signal analysis to capture authentic, involuntary emotional reactions, the same science used by top brands in media, CPG, and now fashion.
Second-by-Second Mapping
See exactly which moment of a runway video, lookbook scroll, or product reveal sparks delight, desire, or hesitation.
Beyond Like/Dislike
Measure desirability, aspiration, trust, exclusivity, and purchase intent simultaneously.
No Self-Report Bias
Captures authentic, involuntary reactions shoppers can't fake or rationalize.
Industry
Compare your designs' emotional scores against category and competitors.
How It Works
From First Sketch To Sold Out And Every Phase In Between™
Concept & Mood Board
Validate design direction and trend bets before a single sample is cut.
Sample & Prototype
Measure emotional response to fit, fabric, color, and silhouette on real bodies.
Lookbook & Campaign
Optimize photography, styling, and campaign creative before launch spend.
Runway & Show
Capture live emotional reaction to full collections and runway moments.
E-Commerce & Retail
Test product pages, packaging, and in-store displays for purchase intent.
Who It's For
Built for every fashion team, every category.
Whether you're a global luxury house or an emerging direct-to-consumer label, Fashion Intelligence™ adapts to your design cycle and your customer.
Luxury & Ready-to-Wear
Fast Fashion & Retail
Footwear & Accessories
Athletic & Performance Wear
Denim & Casualwear
Bridal & Occasion Wear
Proof
The numbers don't lie.
increase in purchase intent
after design iteration guided by emotional data
faster concept validation
vs. traditional focus groups
correlation with sell-through
between Fashion Intelligence™ desirability scores and actual retail performance
What design teams can now say
We caught a silhouette problem at sample stage that would have torpedoed a key drop. The ROI on a single test paid for the platform.
VP of Design
Luxury Ready-to-Wear
Our campaign creative used to be the loudest opinion in the room. Now it's the room's actual reaction. Game changer.
Creative Director
Global Athletic Brand
We retired three rounds of focus groups in our concept phase. Fashion Intelligence™ replaced all of it, and was sharper.
Head of Innovation
Fast Fashion Retailer
Request a Demo
See Fashion Intelligence™ in action.
Request a personalized demo and discover how leading fashion brands can test every phase of design with real emotional data.